Neil Postman

…

…This occurs many times when we communicate. Sometimes used to exaggerate the importance of a detail when telling a story, or trying to increase the appeal of consumer goods. Postman wants reification to be taught in school so students may see the inner workings of it. Reification is a very potent thing in every day life, and the study of reification in school is an admirable thing. Students should be made wary of advertising gimmicks.