'Nostalgia' for Sale

The newly elected chairman of the American Association of Advertising Agencies, Ron Berger, one of the most prominent and influential figures in the advertising industry, makes an important statement: Consumer protection will remain the major rationale for the regulation of advertising in the 21st century. False and dece- -ptive ads are unacceptable competitive practices in an era that will test the survivability of many firms. (Ron Berger, "Advertising Regulation in the 21st Century: The Underlying …

…Muller 9th ed. New York: McGraw- Hill, 2006. King, Stephen. <www.newmoanyeah.com/2002reviews/101702_stephen _king_from_a_buick_8.php>. "Retailers wake up to potential boom from boomers". Omaha World - Herald. Omaha, Neb.: Feb 2, 2006. Stokes, Patrick T. < www.hoovers.com/anheuser-busch-companies,-inc./--ID__10116 --/free-co-factsheet.xhtml >. Winn, Marie. "The Plug-In Drug." The McGraw-Hill Reader: Issues Across the Disciplines. Ed. Gilbert H. Muller 9th ed. New York: McGraw-Hill, 2006.