Notes on Persuasion.

CMN 101 Notes Dec 1st Rhetoric Oral Persuasion Aristotle's definition: "an ability, in each particular case, to see the available means of persuasion" 98% interpretive Aristotle distinguishes 5 parts or divisions of the study of rhetoric 1. invention: discovery of convincing arguments 2. arrangement: organizing material for best impact 3. style: selection of appropriate language 4. delivery: coordinating voice and gestures 5. memory: mastery and rehearsal of content Narrative Paradigm Main Idea: humans are storytellers and we are more persuaded by a good …

…address the important and significant issues of this case? Questions that address the logic of good reason 1. What are the implicit and explicit values contained in the narrative? 2. Are the values appropriate to the decision that is relevant to the narrative? 3. What would be the effects of adhering to the values embedded in the narrative? 4. Are the values of the narrative the basis for ideal human conduct? Critique Weakness: 1. that everything is narrative Strength: 1. insightfulness