ONLINE SERVICE STRATEGY

Executive Summary Today, the use of the Internet is ever increasing and undeniably is changing our lifestyle. Recognising this trend in the general population, the major organisations are allowing their businesses to be conducted over the electronic medium, generally known as E-commerce. Coupled with this shift in organisational thinking, large advertising campaigns are funded to continuously educate and inform the public, which speeds up the general acceptance of this new medium as a mean of …

…competitive advantages over the competitors. E-commerce enables the organisation to rethink about its core business, opens up new options to expand the business make use of its expertise and existing market share to consolidate its position. References John, R., Ietto-Gilles, G., Cox, H. & Grimwade, N. (1997) Global Business Strategy Thompson Business Press IBM Consulting Group (1999) University of NSW - Master of Commerce Program <Tab/>INFS5985 Managing Electronic Commerce Handout Session 2 1999