Objectives for A-Level Business coursework

Identify the potential target audience To complete this objective I will complete primary research to find out the demographics of those who express an interest in computer related training. I will conduct this primary research in the form of a questionnaire that will ask a series of questions to establish standard demographics as well as psychographics of the audience to decide how they can be best targeted. I will have achieved this objective when I …

…information that I collect from my primary research based survey in objective number 1, I will use secondary research in order to establish some common stereotypes for the primary audience that I identify that will enable me to create a brand image for the company that will appeal to the target audience. I will have completed this target once I have identified a 'personality' for the brand and how this will appeal to my target audience.