PR Communications Process

<Tab/>Public relations are one of the most powerful, yet often misunderstood avenues available for businesses to promote themselves. While most people think of it only as getting publicity, it includes much more. Public relation is a method of promotion related to an organization's overall promotional program. It is a communications effort, combined with other advertising/marketing material, designed to favorably influence others' attitudes or perceptions towards your organization or business. …

…image that every company strives to have. References Meta-PR. 2004. Retrieved from the World Wide Web on July 29, 2004, 2004: http://www.metapr.com/info/crisis/sa1994_1.htm PR History. 2004. Retrieved from the World Wide Web on July 28, 2004: www.PRHistary.com PRSA. 2004. Retrieved from the World Wide Web on July 29, 2004, 2004: www.PRSA.com UFL. 2004. Retrieved from the World Wide Web on July 27, 2004: http://iml.jou.ufl.edu/projects/Spring01/Hogue/tylenol.html. Pawluk, Hal, "Using The Internet Effectively" (2003)