Pallister furniture, S.W.O.T. analysis

Palliser Furniture is an innovative and growing company that has an established brand name representing high quality items at affordable prices Over the recent years Palliser has experienced strong market growth, much of which is coming from the United States. Because of this market growth Palliser is in need of a competitive edge to compete with its competitors in the U.S. <Tab/>To compete with the others firms in the …

…Mexico. To penetrait the South American market Palliser may have to change its new demoghraphi, this may include introducing lower cost products in order to attract a larger market in Latin America. Competition for resources is limited in Mexico and will allow Palliser a definite competitive advantage over late entries into the market. A major priority of Palliser entering the Mexican furniture industry is to protect Canadian sales and continue growth through U.S. exports.