Peanut butter.

Reeses Peanut Butter Cups. The basic takeaway is that, as (like David) we've been saying for several years, your PC or PDA should simply find the "best path" to a good connection based on your settings. You want voice, free? Maybe you'll accept spotty performance, and go with voice over wifi. You want data, fast? If wifi's available, you'll use that; if it isn't, you'll use cellular. It should be transparent to you, and all …

…and Sidney J. Levy (1969a), "Broadening the Concept of Marketing" Journal of Marketing, 33 (January), 10-15. ------ and ------ (1969b), "New Form of Marketing Myopia: Rejoinder to Professor Luck," Journal of Marketing, 33 (July), 55-57. Luck, David J. (1969), "Broadening the Concept of Marketing: Too Far," Journal of Marketing, 33 (July), 53-55. Wilkie, William L. and Elizabeth S. Moore (2003), "Scholarly Research in Marketing: Exploring the '4 Eras' of Thought Development," Journal of Public Policy & Marketing, 22 (Fall), 116-46.