Perceptual Maps

Perceptual maps are what the customer the customer thinks of the brand, the axes of the perceptual map are the attributes of the brand and the customers perceptions are then plotted on the map. The perceptual maps help to compare attributes of different competitors. A. Is the repositioning of the product in the simulation as you expected it to be? Why or Why not. Yes the repositioning in the simulation was an excellent choice and …

…and K-Mart in the perceptual map. The data for the industry could be gathered at POS or point of sale of the merchandisers. The information could also be gathering through marketing surveys sent out to past customers either via mail or telephone survey. The perceptual map of Wal-Mart would look really high for low prices, brand loyalty and middle of the row for in-stock position and availability and on the lower in for customer service.