Pfizer - Marketing Case Study

Objective The objective of this portfolio is to analyze whether Pfizer Inc. is a market leader of producing ethical products in the pharmaceutical industry in Hong Kong. To achieve this objective, Pfizer needs to enlarge and rectify their marketing communications, (such as, adjust their promotional tools, differentiate their products...etc). Introduction Pfizer Inc. is established since 1849 by Charles Pfizer and Charles Earhart and up till now, it has 150 countries using their pharmaceutical products. The headquarters …

…first than to make further increment. Outside competitor like AstraZeneca is following Pfizer's strategic to expand their business. AstraZeneca is very famous in United Kingdom and going to increase the market share in Hong Kong so Pfizer needs to aware this competitor and make necessary arrangements. References/Bibliography Fill, Chris, (2002) Marketing Communications: Context, Strategies and Applications, Third Edition, England: Prentice Hall Pfizer Inc, Internet: <http://www.pfizer.com>. [Accessed on October - November 2003]