Philips versus Matsushita: A New Century, a New Round

Philips versus Matsushita: A New Century, a New Round<Tab/>2 1. Introduction<Tab/>2 2. Philips historical development<Tab/>2 3. Philips tries for Reorganization<Tab/>4 4. The historical development of Matsushita<Tab/>6 5. Matsushitas tries for Internationalization<Tab/>7 6. The Future together?<Tab/>9 1. Introduction N.V. Philips and Matsushita Electric are two worldwide known …

…wants to be innovative like Philips but has failed until yet. In addition to although that Philips always had a good and innovative technology it has always been to slowly to get to the market, cooperation with Matsushita could prevent this disadvantage. Matsushita could undertake the innovative overseas subsidiaries of Philips and could produce the new products in the low-wage plants in China or Malaysia. This would surely be the best solution for both companies.