Polaris Case Analysis

PROBLEM After reviewing the facts of the article, it appears to me that the problem at Polaris is one of poor organization and structuring of the companies resources. ALTERNATIVES The first alternative in solving the organizational problem at Polaris is to expand the marketing research and development teams to cities outside of the Midwest, such as Burlington, VT, Portland, ME, and Manchester, NH in the Northeast and Denver, CO, Helena, MT in the Midwest, and …

…of alternative solutions available, I would choose the second alternative, which would be to increase funds for the expansion of R&D to bigger cities in the US, and the first alternative, which was to expand the marketing and research teams to other cities around the US and the world. Both of these alternatives organize Polaris' resources best for the expansion of new product ideas and target audiences outside of their current market.