Polaroid: I-Zone case study from Zikmund's "Business Research and Statistics"

What are the key elements of the I-Zone marketing mix? Marketing mix includes product, price, communications and distribution decisions. The keys for Polaroid were the target market they were trying to attract lay in hitting all four of these areas. They realized that teens at this point in time had more spending power than any other generation preceding them. They divided the market into preteens, tweens, and older teenagers. They priced their products based upon …

…any organization but even more so in a consumer oriented market. In a market such as this trends develop, with research one can hopefully analyze these trends and develop a product that would be successful. It is also helpful to learn about the demographics of your target market; here research also has an important role in price determination and the correct way to advertise so one can attract the most attention from a target market.