Positioning Paper: XM Radio

1. Product Information Introduction Satellite radio is a new emerging industry with just a pair of competitors, and XM Satellite Radio has established itself as the 800-pound gorilla of this fledging market. Fully 4 of 5 listeners subscribe to XM making it the most-listened satellite radio service with over two million paid subscribers in the U.S. today. Features, Advantages, and Benefits One of the primary benefits of satellite radio is that if there are one or two …

…Retrieved from http://harvardbusinessonline.hbsp.harvard.edu/b02/en/common/item_detail.jhtml?id=504009 Jain, A. (2003, August 25). New Executive: Taking radio seriously; Programmer must help Sirius catch up to satellite rival; talk shows on tap. Crain's New York Business, 19(34). Retrieved from EBSCHost. MyRatePlan.com (n.d). Retrieved from http://www.myrateplan.com/satellite/radio.php Sirius.com (n.d.) Retrieved from http://www.siriusradio.com XMRadio.com (n.d.). Retrieved from http://www.xmradio.com