Primary and Secondary data collected relevant To the marketing strategy. Marketing Unit 3 E2

Primary and Secondary data collected relevant To the marketing strategy. Every business must understand the needs of its customers. Understanding customers helps a business determine how to price, promote and place a product. Finding out about the needs of the customers helps the company to decide how to target the market and decide what the best strategies are and how they should be used for those consumers being targeted. The marketing strategy that a business …

…that will be chunky is bracelets. Our jewellery will be mainly silver, black, lilac and pink. But we will make accessories with other colours too. We will be regularly visiting Claire's website to record accessory prices. We will be selling our jewellery for under £5.00, ranging from £1.00-2.00. We will be selling raffle tickets in order to raise some money and offer customers the chance to win a gift bag.