Promotional, Pricing and Distribution Strategy for IPT

IPT has established themselves as a leading manufacturer of gourmet candy and popcorn. Their goal is to launch this image into the current and new market place. IPT's target consumers are young and middle-age adults with income levels from lower middle-class and upward. This current target market makes up 65 percent of their online and retail sales with business-to-business sales making up the additional 35 percent. Research has also show that IPT sales would increase by as …

…not be any impact on suppliers or manufacturing. With the marketing research that has been conducted and the plans to move forward with the final marketing strategies, IPT has the ability to become a lead supplier of flavored and coated popcorn and gourmet treats. As IPT expands, they have the option of broadening their target markets, expanding their promotional strategy, reassessing their pricing strategy and increasing their placement strategy to incorporate all their changing needs.