Public Relations in Action

Abstract <Tab/>Every organization today, whether it is large or small, profit or non-profit, needs to have a Public Relations (PR) team in order to run smoothly and effectively. Non-profit organizations such as, Young Men's Christian Association (YMCA), Mothers Against Drunk Driving (MADD), and Big Brothers Big Sisters International (BBBS) are three organizations that use effective PR in order to run a successful organization and help the community in many ways. …

…variety of services that these organizations provide. References: Big Brothers Big Sisters International, Philadelphia, PA, USA, Retrieved November 6, 2004 from http://www.bbbsi.org Mothers Against Drunk Driving, Irving, TX, Retrieved November 6, 2004 from http://madd.com/home Newsom, D., Turk, J. V., & Kruckeberg, D. (2004). This is PR, The Realities of Public Relations. Belmont: Wadsworth Publishing Company. YMCA, (2004) A Brief History of the YMCA Movement, Retrieved November 6, 2004 from http://www.ymca.net/index.jsp?assn=2045