Questions and Answers to Lincoln Electric case study by Harvard Business School.

What features of LECO account for its long-term success in the US? There are several factors that have contributed to the long-term success of Lincoln Electric in the US. Most notably, the productivity of the labor force and the efficiency of operations have generated a competitive advantage over the market. Existing and potential competitors are not able to produce at the same low costs and subsequently are not able to offer competitive prices to the …

…program on a smaller scale before full implementation. According to feedback from local sources it seems that the incentives will have to move in the direction of more valued, indirect, compensation. Relying on greed as the basis for motivation may be appropriate in western business environments, but it is far from a universal application. Gillespie must first understand the workforce enough to determine what motivates them and this requires experience LECO does not yet have.