REEBOK

Table of content: Short history & background...........................................................................................2 The Reebok Brand.................................................................................3 Product lines........................................................................................3 Rbk...........................................................................................3 Performance...............................................................................4 Classic.......................................................................................4 Reebok Brand Licensing.........................................................................4 US Operations......................................................................................5 International Operations.........................................................................6 SWOT Analysis....................................................................................7 Financial Information............................................................................12 Short History and Background The story of Reebok starts in the 1890's when an Englishman, J.W.Foster, created the company: J.W.Foster and Sons aimed at meeting the demands of athletes which wanted shoes that could "run" faster. After several generations, the inheritants of Mr. Foster …

…gt;1.4 Book Value ($):<Tab/>24.38 <Tab/>20.61 <Tab/>17.34 <Tab/>14.69 <Tab/>12.19 <Tab/>10.57 <Tab/>9.40 Price/Sales:<Tab/>.90 <Tab/>.69 <Tab/>.67 <Tab/>.57 <Tab/>.52 <Tab/>.55 <Tab/>.16