Relationship (Guanxi) in Direct Selling Activities of Overseas Chinese

Introduction Direct selling is developing into a multi-billion dollars business worldwide in recent years. Only a few years ago, one may think direct selling as no more than the troublesome mail order things. But, with the development of direct selling both in concept theory and in practical areas, more and more people are involved in direct selling activities. In theory, direct selling is focusing on "the marketing of consumer goods and services directly to consumers …

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