Reno/Tahoe evaluation for new market in Irish Skiing Holiday Brochures.

Overview of destination. Nevada : *Nevada is one of the "Mountain States" of the U.S.A. it is bounded on the north by Oregon and Idaho, on the east by Utah and Arizona and on the southwest and west by California. Traditionally, Nevada was known for its mineral wealth hence its subtitle "the silver state". The state takes its name from the Sierra Nevada, meaning, "snow covered " Nevada is the seventh largest state in the …

…Squaw Valley Resort www.squawvalley.com Other information: Encarta 98 encyclopaedia (geographical, topography and demographics) Sunday Times Travel Supplement (ski trends) 09/02/03 www.Google.com (hotels, lodges, accommodation in Tahoe area) www.unison.ie/independent/travel (general information on Skiing holidays in North America) www.usatoday.com/travel (general information) www.expedia.co.uk (maps) www.virgintravel.co.uk (brochure information) Class lecture notes, Tutor: John Grehan Fergus Folan, Incline village, Lake Tahoe.NV. fergal@gbis.com ,