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Report on EGG PLC.: SWOT Analysis and Recommendations
Date Submitted: 09/10/2006 06:00:29
Length: 10 pages (2737 words)
Views: 98979
Abstract This is a report into the Egg plc - an online financial services company. It focuses on SWOT analysis and gives recommendations in term of financial services marketing in order to improve performance of its business. Contents I.<Tab/>Introduction II.<Tab/>SWOT analysis of Egg plc III.<Tab/>Conclusion IV.<Tab/>Theories V.<Tab/&…
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…products over other traditional banks to improve its performance of business. References Bintner, M. J., Zeithaml, V.A. (2000), Services Marketing (international edition), McGraw-Hill Higher Education, UK Harrison, T., (2000), Financial services marketing, Prentice Hall, UK Jun. M., Cai, S., (2001), International Journal of Bank Marketing, Vol. 19, No. 7, pp. 276-291 http://www.mori.com/polls/2002/egg-feb.shtml http://www.shibuidata.com http://www.prudential.co.uk/prudentialplc/aboutpru/ourbusinesses/eggplc/ http://www.cityequities.com/cr/egg_plc.asp
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