Research in the area of Information Security at Corporate Websites including the role of "Privacy Seals"

Research in the area of Information Security at Corporate Websites including the role of "Privacy Seals" The moot question that needs to be answered before one starts the analysis of research in the area of web security is to gauge the importance of electronic commerce. Electronic Commerce has taken the world by storm and is perhaps the fastest growing frontiers in the business arena. The sheer statistics tells a story that is often untold and …

…However, "in contrast, Web-based "security brand" seals of approval, such as Verisign, when recognized, DO communicate trustworthiness." A potential problem that we have identified in our research is that the general lack of knowledge about Certificate Authorities and Privacy Seals defies their purpose. This can be explained using the table: (Page 16 - eCommerce Trust Study Table) put in appendix Trust in BBB Online would increase significantly if it becomes better known to the general public.