Review of the available evidence concerning the influence television has on its audience

As our progressively changing society adapts to a more technological age, the mass media has become an instrumental provider of information to the general public. With a television set in virtually every home and recent research indicating that children spend on average 3.3 hours watching television a day, it is evident that television has become a powerful medium possessing the ability to captivate it's viewers (Beasley 1997). Beyond television's ability to entertain, it provides a framework to …

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