Roles of an advertising agency.

The different roles and services offered by an advertising agency An advertising agency play varied roles in terms of the contributions they make to their respective clients' businesses. The following are the departments of an advertising agency: 1. Account Handling 2. Planning Department 3. Creative Department 4. Media Department 5. Production Department Account Handlers (Executives) They will provide day-to-day liaison with the client company and will be responsible for ensuring that the essential work required by the client is fulfilled …

…The Information department - an internal function would be a library or Information Management Service. Personnel - an advertising agency should be capable of dealing with a wide variety of personnel issues - to recruit -to remunerate -to dismiss, if necessary Finance - the agency must be capable of managing its cash flows, ensuring the prompt payment of its invoices and discharging of its debts to other organizations which it uses from time to time.