Roy Rogers Restaurants

What should Frank Martinez do about the salad bar issue? Objectives 1. To introduce the Inputs ~ Process ~ Outputs model 2. To illustrate the tension between standardisation and innovation Case Synopsis Roy Rogers Restaurants is a fast food franchise business owned by Marriott Corporation. Roy Rogers is pursuing a strategy of aggressive growth through the licensing of independent franchisees (ie., independent owners) to operate its restaurant outlets. The case describes the nature of the franchise industry and provides …

…known for strict standardisation and consistency of its concept. But McDonald's has had a difficult time adapting to new market conditions in the 1990s. Accordingly, in 1999 McDonald's announced that it was changing to a more decentralised, regional based organisation that would allow regions to customise their product offering to adapt to local market conditions. By contrast, Dairy Queen has minimal standardisation and consistency, which has lead to uneven quality and the lack a consistent image.