Ryanair case

Summary Ryanair - the low fares airline A new airline company was founded in 1985, namely Ryanair. This company was the first competitor for Aer Lingus. During the first years, they were actually "a full service conventional airline" . They had two different classes of seating and they leased three different types of aircraft. At the beginning of the nineties they turned there airline company from a full-service into a low-fares, no frills-carrier. The restyling had been …

…the strategy that results in outperforming all other choosen strategies of the competitor. This would be the case if only one party will choose to heavily spend money on marketing. The equilibrium is a situation during a game theory in which every "competitor contrives to get the best possible strategic solutiuon for itself given the response from the other" . This situation will most likely happen, if there seems to be no dominant or dominated strategy.