STARBUCKS International Expansion Proposal: Cancun, Mexico

Ever since opening its first store in 1971 in Seattle's Pike Place Public Market, Starbucks coffee company has upheld its unique reputation for doing things differently than any other coffee company in the world. We provide the best combination of beans, roasts, freshness and people. Using only the finest Arabica coffees available in the world coffee market, Starbucks roasts each bean to its individual flavor peak in order to brew the world's best cup of coffee. …

…outlet in new area would be sufficient promotion in the beginning. Starbucks does not have to spend any money on advertising. They encourage people who are loyal to the Starbucks brand to keep the "buzz" alive (Cateora Graham). We are confident that expansion into Cancun Mexico is appropriate at this time. We know that such actions would prove to be very lucrative and mutually beneficial for both the Starbucks Corporation and the city of Cancun.