SWOT analysis report

MARKETING PRINCIPLES: TRADING AND EXCHANGE MAJOR ASSIGNMENT 3 Word Count: 2009 ABSTRACT/EXECUTIVE SUMMARY: Groove Daddy Records (GDR) is a small Australian dance label that value innovation and creativity and is aspiring to become leaders in the dance music market. At this point in time, GDR must outline a marketing strategy (within its budgets) in order to achieve its marketing objectives for the coming financial year. Cheyne has outlined the marketing objectives for the coming financial year. …

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