Sales Strategies

Introduction Many people mistakenly think that selling and marketing are the same, they aren't. Selling is the act of persuading or influencing a customer to buy (actually exchange something of value for) a product or service. Marketing activities support sales efforts. Actually, they are usually the most significant forces in stimulating sales. Oftentimes, marketing activities (like the production of marketing materials and catchy packaging) must occur before a sale can be made; they sometimes follow …

…seller are a key factor in sales success. A close relationship is vital, Client Relationship Management (CRM) relates to having a good understanding of who the clients are and identifying what it is they like and want. Reference List Selling, 8. November 2004. Think like a customer to make buying from you a cinch. Retrieved from the University of Phoenix electronic reading resource from the world wide web at http://www.apollolibrary.com/Library/ERR/errReadings1.aspx