Sales Talk and Liars Who Do The Talking

Every time I go to a mall I see an ad that says to stop in, we are giving away a free gift. Almost half of the mail that I receive has the words" Important" or "Urgent, open when received." To this day I'm still waiting for my free gift, and the mail I receive that says "Important" or "Urgent," it's the first thing to go in the trash unopened. I've just recently read two …

…that the way advertisements are set up are not helping the products they are endorsing. However, they are saying that the advertisements that are all around us do not mean much when they are dissected apart. Both Lutz and Lewis make key pints in their writings to establish these points and both establish a lot of creditability in there writings by relating things that anyone would go through and tying it back to their points.