Scanner Dataset

Table of Contents Table of Contents<Tab/>1 Executive summary<Tab/>2 Purpose and scope of document<Tab/>2 Methods<Tab/>2 Results and Conclusions<Tab/>2 Recommendations<Tab/>3 Evaluate the design and data collection plan for the scanner study.<Tab/>4 Descriptive information of the sample population<Tab/>4 …

…be based in a probability sampling in order to allow homogeneous data among the different types of consumers and to ease the comparisons *<Tab/>It would be good to have a bigger sample, in order to achieve higher levels of accuracy when conducting the tests Bibliography *<Tab/>SPSS help command *<Tab/>http://personal.ecu.edu/whiteheadj *<Tab/>Recommended books