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Scenario Planning
Date Submitted: 09/10/2006 04:44:17
Length: 8 pages (2176 words)
Views: 124041
Introduction The modern society in which we live and conduct business is fiercely competitive, uncertain and highly susceptible to change. As such it is very difficult for companies to plan too far ahead into the future - if they did they would find that the external environment or technology used had changed in ways they had not anticipated in their strategic plans. In order to counter this problem many organisations are adopting Scenario Planning in …
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…amp;amp; Leadership Dec 2003, MCB UP Ltd Stephen M. Millett, The future of scenarios: challenges and opportunities, Strategy & Leadership Apr 2003, MCB UP Ltd Ian Wilson, From Scenario Thinking to Strategic Action, (1994) http://horizon.unc.edu/projects/seminars/futurizing/action.asp Craig Dreilinger, Why management fads fizzle, Business Horizons, Nov-Dec 1994 Deborah Kolb and Scott Clay, Scenario Planning: A Tool for Planning Under Uncertainty, The Alliance Report, August 2000 http://en.wikipedia.org/wiki/Scenario_planning
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