Sealed Air Corporation (HBS 9-582-103) case analysis

1.<Tab/>What are the problems? Market leadership and technological innovation have marked Sealed Air's participation in the U.S. protective packaging market. Several small regional producers have introduced products, which are less effective than Sealed Air's but similar in appearance and cheaper. The company must determine its response to this new competition. The company is faced with a difficult choice of choosing from a range of feasible options ranging from doing …

…and look for a cheaper product with the same quality - a favorable ground for the launch of its uncoated products). With the consumers in other markets of US viewing packaging supplies as productive, cost saving resource; coated packaging should be continued in these markets. Distributor program For the uncoated products it should abandon its policy of selective distribution only for the uncoated product and make the product available in as many centers as possible.