"Select a successful entrepreneur, and outline his management styles and leadership characteristics. Consider how these have contributed to success, and how they may contribute to failure."

Richard Branson Richard Branson: "An entrepreneur is somebody who is willing to go where others are not. Who doesn't often listen to accountants. Who if somebody says [something is] impossible, is determined to prove them wrong". Pick up any newspaper or magazine and there's a good chance you'll come across a picture of Richard Branson sporting his irrepressible toothy grin and trademark wooly jumper. Airline owner, daredevil stunt man and entrepreneur extraordinaire, few businessmen have …

…Branson strives to live by his own business advice every day. "Make sure that anything you do," he says, "you create the best." References Advanced Business, 2nd Edition, Sutherland J, Canwell D, & Merrills S, (1995) Websites:- www.cpinternet.com/~ennyman/branson.html http://www.solbaram.org/articles/clm2.html http://www.itstime.com/oct96.htm http://www.managementfirst.com/practical_management/index.htm http://www.askmen.com/men/december99/6c_richard_branson.html