Sky Television vs British Satellite Broadcasting: Analysis of actions of the two companies

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…BSB is noted for its deep pockets, but at the end of the day, it incurred exceptionally higher costs with late break-even anticipation, and just could not seem to compete with the aggressive competition of Sky. Sky will most likely be the one to sustain initial losses and be patient enough to remain in the industry. As the survivor, Sky may attempt to leverage BSB's technological and financial resources by exploring acquisition initiatives with BSB.