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Smoking Advertising
Everyday 3,000 children start smoking, most them between the ages of 10 and 18. These kids account for 90 percent of all new smokers. In fact, 90 percent of all adult smokers said that they first lit up as teenagers (Roberts). These statistics clearly show that young people are the prime target in the tobacco wars. The cigarette manufacturers may deny it, but advertising and promotion play a vital part in making these facts a reality (Roberts). The kings of
previously have been suppressed by the companies. (Among these documents, those of Brown & Willamson and have been greatly exposed.) Every day, organizations such as the FDA (Food and Drug Administration) are taking steps to control the virtually unregulated sale of cigarettes and other tobacco products. Until something effective is done, however, the best way to fight the merchants of death is to influence their prey - the impressionable minds of children - before they do.
