SonyEricsson Alliance and Cultural Analyse

The SonyEricsson alliance In 2001, the mobile phone terminal market world was shaken by the announcement of the agreement between two « giants » of their respective worlds. On one side the telecommunication reference Ericsson, on the other the entertainment and communications company Sony. As the result of the strategic alliance, an agreement focused on their respective mobile phone terminals businesses bringing to life a new joint venture aiming to gain consistent …

…was set to the 1st of October 2001. October 1st, 2001 : Sony Ericsson Mobile Communications AB received the final approvals of the European Commission and other regulatory authorities. The new company starts operation at this date. The new company statement is : « SonyEricsson creates value for its operator customers by bringing new ways of using multimedia communication while mobile. » 2. The structure of the new equity joint venture : (Press release : SonyEricsson Mobile Communications, 2002)