Southwest Airlines - What makes them so successful? Discusses the advertising and management techniques that makes Southwest Airlines so profitable.

When discussing airlines, one small but powerful name stands out; Southwest Airlines. This airline positions itself as different for a number of reasons. The most logical is that they are the only short haul, low-fare, high-frequency, point to point carrier in America. The airline flies to fifty eight cities in thirty states and they offer numerous flights to the same cities each day. This makes them very convenient for travelers. Southwest Airlines also values their …

…They even have a plane named Triple Crown One, dedicated to the Employees of Southwest Airlines for their achievement of five consecutive annual Triple Crown awards. Southwest Airlines seems to be a great airline, full of innovative and original ideas. They are willing to take some chances that the larger airlines aren't. Instead of trying to be the biggest and the best, they strive to just be the best, in the market areas they choose.