Sport-Trax Case Study:SWOT analysis, DMU relationships analysis, marketing strategies and recommatation for the Sport-Trax

Sport-Trax Case Study SWOT Analysis of Sport-trax Strength 1.<Tab/>Sport-trax is concentrated on the installation of running track, which means they are the expert of it, and they share the market with other two companies, which means they are the market leader. Those two company positions add the good will of Sport-trax, which means they are easily to gain the customer's confidence and trust to them. 2.<Tab/>…

…lt;Tab/>http://www.zi-biz.be/zint/dvp_articles.ReturnBlobLibrary?PdfId=8 [accessed 29/10/2003] <Tab/>Baker M. J., 1991, The Marketing Book, 2nd Edition, London: Butterworth-Heinemann <Tab/>Stanton W. J., Etzel M. J., Walker B. J., 1991, Fundamentals of Marketing, 9th Edition, London: McRRAW-HALL <Tab/>Kotler P., Armstrong G., Saunders J., Wong V., 2001, Principles of Marketing, 3rd Europena Edition, London: Prentice Hall