SteakHouse

SWOT analysis Principles and beliefs Highly diversified restaurant business Superior quality customer service Well established brand image High quality food and beverages serving Managing partner should have 10 % share which strengthens company's quality standards US standard quality fresh food and cooking method Very well defined market segmentation Continuous innovations Long term negotiation with suppliers for quality and constant supply Lowest labor turn over rate Employee reward programs Efficient training program Internal promotions for employee motivations Managers …

…Use different media for advertising and spend more money on television and print media advertising for consumers' awareness ·<Tab/>Use celebrities in advertising ·<Tab/>Sponsor sports events and other fashion programs to get attention of customers Segmentation ·<Tab/>Segment the market according to price as well because more % of households has medium scale income.