"Stereotyped Women in Advertising"

Stereotyped Women in Advertising For my research of gender roles in today's society, I decided to take a look at how men and women are portrayed in advertising. I watched three hours of prime time television commercials to see which products were directed at which gender. I developed criteria for my research to distinguish between commercials of and for men and commercials of and for women. I looked at location (inside or outside of the …

…Fourteen Studies Done on Five Continents Over 25 Years." Sex Roles, Vol. 41, No. 5/6, 1999. Kaufman, Gayle. "The Portrayal of Men's Family Roles in Television Commercials." Sex Roles, Vol. 41, No. 5/6, 1999. Lindsey, Linda L. Gender Roles. Simon and Schuster, New Jersey. 1997. Low, Jason. "Portrayal of women in sexuality and marriage and family textbooks: a content analysis of photographs from the 1970s to the 1990s." FindArticles.com Feb. 1999. <http://www.findarticles.com/cf_dls/m2294/3-4_40/54710019/print.jhtml>.