Strategic Analysis of Apple Computers Inc.

Apple Computer, Inc. is headquartered in Cupertino, California is a leader in the PC field for home, business and education markets. Their products include the Macintosh line of desktop and notebook computers, the Mac operating system, the iPod digital music player. The manufacturing facilities are located in Sacramento, California and Cork, Ireland. Apple produces their own keyboards and "Mouse" input devices. Apple's operating segments include the Americas, Europe, and Japan. They sell their products through …

…company. They allow the customer to test and use Apple products. The solution to this problem would be to align with stores such as Circuit City, Best Buy, and Wholesalers to distribute higher end products. This would greatly reduce costs but still allow customers to experience their products. Apple should improve its distribution channels by promoting internet and telephone sales, as Dell has done. Posting advertisements on websites such as yahoo.com and netscape.com.