Strategic Marketing

Introduction Extreme holidays marketing involves discovering what extreme enthusiasts want (market research), developing suitable tourist services (product planning), telling them what is available (advertising and promotion), and giving instruction where they can buy the services (channels of distribution: tour operators and travel agents) so they will receive value (pricing), and the tourist organization will make a profit and attain its goals (marketability). Extreme holidays marketing management is the setting of marketing goals (considering the resources …

…Prentice Hall International: New Jersey. Wilson R. and Gilligan C. (2001). Strategic Marketing Management, The Bath Press: Great Britain. Bibliography Leicester University (2002), 2602 Strategic Marketing, Learning Resources: Great Britain. Randal G. (1997). Principles of Marketing, International Thomson Business Press: Great Britain. Solomon M. (1999). 4Consumer Behavior, Prentice Hall International: New Jersey. Wilson R. and Gilligan C. (2001). Strategic Marketing Management, The Bath Press: Great Britain. 1 Source: Assignment, The Adrenaline Generation? 2 Source: Assignment, The Adrenaline Generation? 3 Source: Assignment, The Adrenaline Generation?