Strategic Planning - Amazon.com Case Study

1. History Background & Development Jeff Bezos was researching the Internet in the early 1990s when he realized that book sales would be a perfect fit with e-commerce because book distributors already kept meticulous electronic lists. Bezos founded Amazon.com in 1994. After months of preparation, he launched a Web site in July 1995 and had sales of $20,000 a week by September. Bezos and his team kept working with the site, such as one-click shopping, customer reviews, …

…be the best online bookstore in the world. 7. Analyze Structure and Control Systems <Tab/>I was unable to find any reference to this in the reading. 8. Recommendations <Tab/>If Amazon continues accumulating debt and making little profit it's future is limited. I recommend expansion of this company's product line, paying off the long-term debt, and to remain focused on becoming the best Internet retailer in the industry.