Strategic Planning at Apple, Inc.

Apple Computer, Inc. whose humble beginnings were borne from two high school friends, Steven Wozniak and Steven Jobs, is now based in Cupertino California and is a Fortune 500 company. The company began in 1976 when Wozniak designed what would become the Apple l (Apple Computer, 2005). Apple Computer, Inc.'s principle activity is to design, manufacture and market personal computers and related personal computing and communicating solutions. The products are for education, creative, consumer, and business customers. …

…Online] Retrieved May 12, 2003 from the World Wide Web: http://bgbg.blogspot.com/2003_05_25_bgbg_archive.html Speaking Out: The view from the top BW (2003, Aug. 25). Business Week. Retrieved May 12, 2006 from the ProQuest research database. Document ID: 385559621. Spears, T. (2003). Apple Computer Inc. -Basic Information. Retrieved May 12, 2006, from www.bsu.edu/web/TASPEARS/profile.html What does the future hold for Intel, Apple and Microsoft? (Nov/Dec, 2004). Strategic Direction, 20, pg. 10. Retrieved from ProQuest research database, May 12, 2006. Document ID: 773279221.