Strategic analysis of BMW

Strategic Analysis Assignment BMW Automobiles Submitted by: 80061516 On: 28 November 2003 Brief introduction to the automobile industry in 2003 In 2003, International automobile markets reflected varying economic conditions. The performance of a number of European markets fell short of expectations. In Germany in particular, the on-going political debate created a mood of uncertainty for consumers, with a consequent negative impact on demand. The global car market is facing decline in 2003, led by market falls in North America and Western …

…Hall Inc David, F. R., (2003), Strategic management; concepts and cases, 9th Ed., New Jersey, Pearson Education Inc. Ansoff, H. I., (1968), Corporate Strategy, Great Britain, Penguin Books Ltd. Other Sources: BMW Company Annual Report 2002 BMW Company Annual Report 3rd Quarter 2003 Lencioni, V., (2001), BMW Automobiles, Case study http://www.duke.edu/web/soc142/team5/Social.html (20/11/2003) http://www.just-auto.com/features_detail.asp?art=873 ((19/11/2003) http://www.pwc.com (PriceWaterhouseCoopers ) http://www.bmw.com (BMW Official Site) APPENDICES