Strategic management case for Maytag.

Executive Summary The Maytag Company was created in 1909 because F.L. Maytag had found a niche in the market by producing washing machines. They were extremely successful and held 40-50% of the market share throughout the 1920's and 30's. F.L. Maytag had created a product that was known for its quality and was a product that targeted the high-end consumer. Maytag continued to enjoy market leadership, market share growth, and profits until they tried …

…mistakes as experience and enter the market correctly this time. I do not feel they were prepared for the cultural differences when they first tried to enter the international market and they should hire a consulting firm to help them develop their international markets. Maytag has tried to operate internationally they way they do in the U.S. and must learn to adapt to different cultures in order to be able to be successful internationally.