Strategic marketing for Hytex Malaysia

1.0<Tab/>Introduction In this fast accelerate business world, every firm should be pro-active in order to compete with their competitors. Thus, strategy marketing is the crucial process to assist the firm to fortify their position in this competitive environment. The objective of this assignment is to develop and elaborate the strategy of the leading garment manufacturer company- HYTEX Incorporated Sdn. Bhd. Therefore in this assignment the first part is introducing the …

…and try to improve it. Benchmarking need not be the practises done in the same industry; it can include good practises done in other industries. Hytex should joint venture with other companies when exploring foreign market. This is because the other parties may have local knowledge that is useful. Besides the local counterpart has the available distribution network for the goods too. Thus Hytex should cooperate with others when the company starts to be globalised.