Stratigies used by Dixons to become market leader

Introduction Expansion in real terms is growth, therefore, in business terms 'expansion´ is the growth of a firm in terms of turnover, profits or asset base. Growth of a firm is quite difficult to measure but the most widely used criteria for growth are sales and net assets. Firms can grow using two different methods, organic through growth of sales or inorganic, which is a faster method of expansion involving takeovers and …

…Plc has grown. Whether we calculate in terms of sales, profits or net assets. Accounts all show how the firm has grown internally, through growth of salesIt was again in the time period of 1996/97 that percentage change in gross profits peaked, being 106% up from the previous years´. Overall it can be said that Dixons Plc is growing as every time their turnover increases, their gross profit and their net assets also increase.